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Is it Time to Update your Logo Design just Like What Google Did?

Google, specifically the brand’s new logo, may be considered as one of the trending topics in the graphic design industry today. Looking back a few weeks before, Google surprised the world by launching its updated logo, which instantly became a huge buzz in the industry. Many approved of the changes, but others say that they like the old Google better.

Regardless of what people think of these changes, this update from Google also led to one more thing. Many businesses now wonder whether it is also time for them to change and update their logo design.

Should You?

You’ll know if it is time to update your logo if it does not evoke the right emotions anymore and is no longer on par with the competition. It is also best to redesign your logo if you are starting to lose valuable business or respect. However, these are not the only signs a business must look for to determine whether redesigning the logo is already needed.

Update your Logo Design

Some instances that may require logo update may also include:

Your First Designed Logo was Only an Afterthought

This would be a likely case if you had plenty of things to take care of when you were just starting your business. As a result, your focus was not fully placed on designing the logo, which is the reason why it is highly recommended to give your logo a fresh look. However, although an update is recommended, it does not mean that you have to change the logo completely. At times, and if the case requires, even a simple change in the font would be enough to revitalize the logo.

Unprofessional Looking Logo

An unprofessional logo can mean having dated symbolism, overused fonts, and clip art. All of these, although these may be considered as not that bad, can greatly affect how customers perceive your business. If these elements are not changed, these may become the reason for them to stop taking your brand seriously.

It’s Been Years Since You Last Updated the Logo

Have you noticed how Starbucks’ logo has changed in the last decades? The changes that happened in Starbucks logo just show how essential it is for businesses to update their logos regularly after a specific period has passed. The purpose of this justifies two reasons. First, it is one way for the brand’s image to be further improved and give the business a new look.

Second, it is a basic fact that new design trends come each year, making it necessary to keep up with these to stay on the edge of the competition.

Designing the logo
Your Logo has Designed Flaws

Designing the logo is a task that should be handled by professionals. Choosing to do so otherwise puts your logo at risk of having design flaws like fonts that don’t match or low resolution. The final output may have looked acceptable. However, you must remember that there are certain principles that are followed in the creation of these designs to ensure best results in the end. Not creating the design based on these principles may not show the effects immediately, but it will certainly be costly for the business.

What to do if your Logo Needs to be Updated Already

• Have a Roadmap

This is when you have to review the creative brief of your original logo and determine the aspects that you think needs to be changed. Your goals will need to be established again. If there are any things you wish to add, this is the time when they can be incorporated in line with the goals.

• Remember the Key: Emotion

When upgrading, it is likely that your initial focus is on creating a cool design, something that your audience will instantly notice and appreciate. Although successful and impactful logos always feature cool looks, there is one more design element that makes them powerful – the emotion. Create a new design that easily connects with the audience.

Integrating Designs Trends Predicted to Flourish in 2016 into your Rebranded Logo

If you are planning to update your logo, it would help not to forget integrating the new design trends expected to bloom in the next year. Some trends to look out for include the principle about dual coloring. Those logos in simple gray or white typographic are expected. Integrating dual coloring in your logo will help consumers read and remember its contents.

Then there is the trend about script and typography. The integration of this trend will help companies in reinforcing their brand message by giving their fonts a more personalized and unique script style. The hand lettering and calligraphy trend is already blooming in the fashion industry. By 2016, it is expected that its usage will spread to branding and designing logos. Choosing to apply this trend in redesigning your logo will help show and emphasize your brand’s creativity and professionalism.

Revitalizing the brand by a logo update is a vital part of any business cycle. It is a simple way for businesses to prevent their logos from getting out of date and prevent the potential impact it can bring. Still, the logo redesigning can be as critical as the initial logo design process. It may bring either approval from your audience or dissatisfaction. So for success to be guaranteed, it is a must to conduct a market research and establish a sound branding strategy first before proceeding with the project.

Making an Effective Marketing Campaign Out of Using Stock Photos

Photos have always played an important role in marketing for these help in communicating a business or product’s value to the audience. In fact, in a survey conducted, it showed that more individuals are looking at brands’ timeline cover photos and less time looking at advertisements and wall posts in Facebook; hence, if it is about making an effective marketing campaign, the use of photos will always have a way of helping a business prosper.

Presently, businesses have two options when it comes to using photos in creating marketing campaigns. The first option entails the use of professional photography, the more expensive one between the two choices. The second option uses stock photos that are cheaper, but still very effective alternatives.


However, there are some issues associated with the latter option. As said in a post published several years back, these photos do not kill campaigns. However, campaigns that use them may just receive that same fate. Experts even say that stock photography is awful.

The good part is, you can still get the results you are after from your marketing campaign by taking advantage of stock photography. You just simply need to know what to do, and most importantly, know how to choose well.

Choosing Must Always Start and Come with a Plan

The plan will serve as the guideline that you can use for the entire campaign, especially if you expect new photographs to be added in the later part. To make the plan and establish the guidelines, you need to determine things like:
• Specific style of images you are after
• Photography or illustrations?
• Imagery – metaphorical or literal?
• Models – customers or team, or other people?
• Horizontal, vertical or square?

These are just some of the factors that you need to consider before starting with the stock photo search. By determining the answer to all these, you prevent yourself from simply picking the first photo that matches the keyword you entered.

Picking Relevant Photographs

Keep in mind that you are after photographs that would enhance your marketing material; hence, always consider the message your campaign is meant to convey to the audience during the selection process. Otherwise, you are only giving your audience a nice picture they can look at instead of letting them focus on the message you want to convey to them.

Quality is Always a Priority

It is true that photos go a long way in communicating a business or product’s value to the audience. However, this will only be possible if the audience notices the image and what it conveys first and not its poor quality. If it is the other way around, it would mean lost potential business for you.

You want your audience to notice your photos and the message that they convey at the first glance. For that to happen, your imagery must be attractive and high quality. By quality, it means that the images must also be crisp and clear, in focus and have the ideal resolution based on the application.

The Stock Photo You Must Use Should Have a Purpose and Speak for Itself

In a campaign, you don’t just fill a space. Instead, you fill a space with a material that has a purpose and something that communicates your message effectively. Therefore, when selecting a stock photo to use in your marketing campaign, pick one that supports your message and can effectively convey it to you. This is one way for you to connect with your audience, and you don’t want to miss such opportunity.

stock 2

Something that is Memorable

Remember the basic rule when creating a logo design – making one that is memorable? The same applies when picking your stock campaign imagery. You want something that can easily connect with your audience and bring a reaction from them. One way you can do that is by using a photo that connects with them emotionally.

Photographs to Avoid when Picking Stock Images

The Rule about Overused or Cliché Photos

One problem with stock photos is that they are too generic, which is also the reason many don’t prefer using them in making campaigns. However, you can still make an effective marketing campaign using these photos as long as you know what you need to do. In this case, you need to make your research. By research, it means taking the time to find out the images that your competitors are using and taking note of them.

This will allow you to determine which ones to do away with once you start your search. More importantly, you can think of a way to represent the same product in a well-thought of and unique way.

Current Trends Says No to 3D Images

Again, remember one of the rules in logo design about keeping things simple. The same must also be applied when choosing stock photographs intended for marketing campaigns. It may seem cool to use 3D images complete with the shadow and gradient effects, but this trend is all in the past.

Stock photos, when chosen properly, can bring great results to your campaign. If you want to create an effective marketing campaign using these materials, make sure to use images that relate and connect to your audience. For the most basic tip, never use images that came from Google Images unless you understand the implications and are prepared to face the consequences.

Know About Graphic Designing And Web Designing


Most of the people often get confused between the web designing and graphic designing. This situation can be compared with the twins who have both similarities and differences between them. Usually, the graphic designing will include billboards, books, newspaper layouts, magazines, advertisements, movie posters, brochures, newspaper advertisements, CD labels & booklets, corporate identity logos and so on.All the graphic designers will be having the idea about the color themes and image look as it will make their work the best. Graphic designing is one of the attractive methods used many multimedia industries. This is a technology that is used mostly on the internet as all the websites will be using this graphic designing concept.

Web designing will require some HTML knowledge. In fact, the difference between the graphic designer and web designers is being reduced in recent days as the basic for both the works in nearly same. In order to make a website successful, it is necessary to have a right balance between the content and the web design. Having a wonderful appearance that is provided by a graphic designer alone will not make a website successful, and a good solution for this problem will be using a web designer.

read also Steps To Choose The Right Web Design Firm

Steps To Choose The Right Web Design Firm


In recent days, the web designing has become a vital part in order to market a business and for this purpose, it is essential to choose the right web-designing firm. Here are some of the main factors that have to be noted while selecting a web-designing firm are listed below. First will be the price as it should be within the budget allotted. Usually, the web-designing firms will have some packages that will be covering basic requirements of websites and the cost of each service. In case of any special requirements that are specified by the client, then they will ask for special fees. Make sure the firm is using the latest technology for the development purpose.

Next will be their customer service. This is an essential feature as many firms will be in contact until the deal is signed after that it will become very difficult for the client to contact them. So make sure that the firm has proper contact details, and they are reliable. Do not miss to check the firm’s creditability, as it will play a vital role. Keep track of the developments of the project and get regular intimations from the firm’s side regarding the developments. It will be better if the company has a toll-free number and 24 hours customer service. The company’s ranking in the search engine results should be within top three. Know the professional experience of the company in the field and check the portfolio.

Read also Know About Graphic Designing And Web Designing

Methods To Select A Right Web Designer


Creating a website is a process that will require a professional touch in order to be successful in the market. However, this is a process that can be mastered with interest and dedication with the available latest technologies. Many businesses are using the websites as one of the prime methods in order to do the marketing. Here are some tips that will help in selecting the best web designer from the available lot.First of all, before searching for a web designer it is necessary for the client to be clear about the requirements of the websites and basic ideas to be implemented in the website.

Take time and be clear about the goals. Then determine the budget in which the website has to be designed. According to the fixed budget, start searching the web designer. In fact, the quality of the budget the quality of the website and its features will also vary. It will be better to finalize the final design of the project based on the need and not the budget. Evaluate the experience of the person and have a look at the portfolio of the person as it will give a better idea.

Read also Why Best Web Designing Team Has To Be Used