Request Proposal

Please answer the questions below as best as you can. Where it is applicable please be as specific as possible. Thanks, and I look forward to working with you.

General Information

What will the project involve?

Goals and Objectives of the Project

Please describe your project. Be specific and if at all possible, use examples from existing websites (or parts of websites) that you may want to model your project after.

Describe your target audience--not only in terms of demographics, but also in terms of sophistication and/or industry mind set. Do you sell to businesses or consumers? And what types of businesses or consumers?

Effective websites clearly direct their users in what to do. Most companies don't have a site for the sake of having one. You spend time and money on your site because you want it to do something for your organization. These 'somethings' are called action items. What are the different things you want your users to do when they come to your site? (ex: buy a book, fill out an estimate request, sign up for a newsletter, become a member, etc.)

What SPECIFICALLY must happen by the end of the project for you to consider your money well spent and the project a success? Please use tangible and analytical measurements if at all possible! (examples: "I want at least a 50% increase in traffic"; "I want to increase my conversion ratio"; "I want the site launched by December 1st.")

Design

Do you have a logo you are 100% happy with?

We'll get more into the design issues if we move forward. But for now, please give some ideas of the type of design you are looking for. Talk about general layouts and themes. (ex: "I'm looking for a fun site that kids will love." or "I'm looking for a cutting edge site with sophisticated interfaces.")

I know that it's not often possible to define a site in terms of number of pages. But if you had to ball park it, how many pages do you think your site will have?

If a picture is worth 1000 words, a website is worth millions. Please show us some sites that you either like or want to model design or functionalities ideas from. Please be descriptive so I know what to look for (and double check your URLs!). Or, feel free to simply tell me what you are looking for.

Functionality

How often do you anticipate making changes or updates to your site?

Will you be publishing content on a regular basis? If yes, what is the nature of the content?

Do you anticipate needing to have the ability to make frequent changes in the future?

E-Commerce

If you don't require credit card processing for your project, you can skip to the next step. This would include churches and other non-profit organizations wanting to accept donations or manage online giving. Otherwise, note all that apply.

I have a product catalog with various products.

I sell a custom service of which the price varies on a case by case basis.

I only have a handful of products so a shopping cart system wouldn't really make sense for me.

I'd rather use PayPal to save on ecommerce costs.

I want to accept online donations

Do you have any additional comments or requirements for ecommerce?

Ongoing Services

I would consider Red Letters Studio's exclusive hosting for design clients

Yes

After launch, I'd prefer a monthly maintenance agreement to a case-by-case support system.

Yes

Budget and Timeline

What is your approximate budget limit?

When would you like your project to be finished by?

Do you have any other comments regarding pricing or timelines?

Final Comments

Any last words on comments that I should know about? If not, feel free to tell me a joke to amuse me! ;-)

About You

* First Name

* Last Name

Company

Title

* Address

* City

* State

* Zip

* Email

Current Website (if applicable)

Script by Dagon Design