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How to Benefit from your Passion on Graphic Design

Graphic design can be considered as a diverse field of work as it encompasses advertising, clothing, web design and much more. Since many people share the passion for graphic design, most people utilize their love for graphic designing through different ways. Others have transitioned from being just a hobbyist to taking graphic designing as a career.

Although graphic design is rewarding enough as a hobby, many people make use of their talent by providing graphic design services to various businesses. This article will discuss more how you would be able to take advantage of your natural ability in graphic design both as a hobby and a career.

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1.    Express your natural creative ability
One of the great benefits of having a knack for graphic design is that you can express your creativity while earning a decent living. Many artists prefer graphic design over other art forms as it is easier to earn a living with it. If you are one of those people who love computers and making art, you can pursue a career in graphic designing as you can do both at the same time.

2.    Availability of different media
The great thing about graphic designing is that you can utilize different media for your skill. The two main media used in graphic designing are print and web. Print media have been in existence for many years, but web graphic designing is something that started only upon the arrival of the internet.

3.    Huge client base
Many businesses have a limited client base. As a graphic designer, your skills are in-demand as most businesses are needing graphic designers from time to time. Some businesses house their team of graphic designers while some hire freelancers or even outsource the work to other countries.

4.    Working comfortably at home as a freelancer
Another great benefit of having graphic design skills is the different opportunity of securing a graphic design career online. There are many places on the internet to find freelance work which enable you to provide graphic design service to various clients from the comfort of your home.

5.    Few expenses
Unlike other traditional art forms wherein you need to keep your art supplies consistently in check, graphic designing does not require many overhead expenses given that you already have a computer and the necessary graphic design software. If your client requires some printing job, you will need to work this into the total project quote. The same can also be said for other necessary aspects of the project such as purchasing stock images or hiring additional people to give you a hand. If you are going to promote yourself as a graphic designer, additional budget for web hosting and marketing may be needed. However, overall costs should be low in the event you are working as a freelancer.

Final Thoughts

People have different passion. Some are into writing, sports, and other worthwhile activities. For people with passion on graphic design, they can freely express themselves through their work. Many people have already become successful just by providing graphic design services to various businesses while some were able to branch out into other fields such as web designing and programming.

Making an Effective Marketing Campaign Out of Using Stock Photos

Photos have always played an important role in marketing for these help in communicating a business or product’s value to the audience. In fact, in a survey conducted, it showed that more individuals are looking at brands’ timeline cover photos and less time looking at advertisements and wall posts in Facebook; hence, if it is about making an effective marketing campaign, the use of photos will always have a way of helping a business prosper.

Presently, businesses have two options when it comes to using photos in creating marketing campaigns. The first option entails the use of professional photography, the more expensive one between the two choices. The second option uses stock photos that are cheaper, but still very effective alternatives.

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However, there are some issues associated with the latter option. As said in a post published several years back, these photos do not kill campaigns. However, campaigns that use them may just receive that same fate. Experts even say that stock photography is awful.

The good part is, you can still get the results you are after from your marketing campaign by taking advantage of stock photography. You just simply need to know what to do, and most importantly, know how to choose well.

Choosing Must Always Start and Come with a Plan

The plan will serve as the guideline that you can use for the entire campaign, especially if you expect new photographs to be added in the later part. To make the plan and establish the guidelines, you need to determine things like:
• Specific style of images you are after
• Photography or illustrations?
• Imagery – metaphorical or literal?
• Models – customers or team, or other people?
• Horizontal, vertical or square?

These are just some of the factors that you need to consider before starting with the stock photo search. By determining the answer to all these, you prevent yourself from simply picking the first photo that matches the keyword you entered.

Picking Relevant Photographs

Keep in mind that you are after photographs that would enhance your marketing material; hence, always consider the message your campaign is meant to convey to the audience during the selection process. Otherwise, you are only giving your audience a nice picture they can look at instead of letting them focus on the message you want to convey to them.

Quality is Always a Priority

It is true that photos go a long way in communicating a business or product’s value to the audience. However, this will only be possible if the audience notices the image and what it conveys first and not its poor quality. If it is the other way around, it would mean lost potential business for you.

You want your audience to notice your photos and the message that they convey at the first glance. For that to happen, your imagery must be attractive and high quality. By quality, it means that the images must also be crisp and clear, in focus and have the ideal resolution based on the application.

The Stock Photo You Must Use Should Have a Purpose and Speak for Itself

In a campaign, you don’t just fill a space. Instead, you fill a space with a material that has a purpose and something that communicates your message effectively. Therefore, when selecting a stock photo to use in your marketing campaign, pick one that supports your message and can effectively convey it to you. This is one way for you to connect with your audience, and you don’t want to miss such opportunity.

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Something that is Memorable

Remember the basic rule when creating a logo design – making one that is memorable? The same applies when picking your stock campaign imagery. You want something that can easily connect with your audience and bring a reaction from them. One way you can do that is by using a photo that connects with them emotionally.

Photographs to Avoid when Picking Stock Images

The Rule about Overused or Cliché Photos

One problem with stock photos is that they are too generic, which is also the reason many don’t prefer using them in making campaigns. However, you can still make an effective marketing campaign using these photos as long as you know what you need to do. In this case, you need to make your research. By research, it means taking the time to find out the images that your competitors are using and taking note of them.

This will allow you to determine which ones to do away with once you start your search. More importantly, you can think of a way to represent the same product in a well-thought of and unique way.

Current Trends Says No to 3D Images

Again, remember one of the rules in logo design about keeping things simple. The same must also be applied when choosing stock photographs intended for marketing campaigns. It may seem cool to use 3D images complete with the shadow and gradient effects, but this trend is all in the past.

Stock photos, when chosen properly, can bring great results to your campaign. If you want to create an effective marketing campaign using these materials, make sure to use images that relate and connect to your audience. For the most basic tip, never use images that came from Google Images unless you understand the implications and are prepared to face the consequences.

Highlights Of Graphic Designing in Detail

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Graphic designing is a work that will be involving many novel ideas, and this is a work that will be combining with the fine arts in order to get exceptional results. The graphic designing will usually be varying according to the need of the client. It might be for business development, personal use, education purpose and so on.
Many professional certification courses will help in training a person in this field. Usually, it will be the job of a graphic designer to conceptualize an idea about the subject given by the client and bring them on a website successfully.

Mostly the work done by this method will include business cards, sales related materials, annual reports, company brochures, newsletters, packaging, publications, logo designing, other promotional items, website designing, advertising and so on. This work will be a wonderful way to show the individual talent too, and this is the prime reason people choose this as their profession. Though this might not be one of the high earning jobs at present, it is a field that will be having a good future, as there is no field that is not relating itself with websites.