Google, specifically the brand’s new logo, may be considered as one of the trending topics in the graphic design industry today. Looking back a few weeks before, Google surprised the world by launching its updated logo, which instantly became a huge buzz in the industry. Many approved of the changes, but others say that they like the old Google better.
Regardless of what people think of these changes, this update from Google also led to one more thing. Many businesses now wonder whether it is also time for them to change and update their logo design.
You’ll know if it is time to update your logo if it does not evoke the right emotions anymore and is no longer on par with the competition. It is also best to redesign your logo if you are starting to lose valuable business or respect. However, these are not the only signs a business must look for to determine whether redesigning the logo is already needed.
Some instances that may require logo update may also include:
Your First Designed Logo was Only an Afterthought
This would be a likely case if you had plenty of things to take care of when you were just starting your business. As a result, your focus was not fully placed on designing the logo, which is the reason why it is highly recommended to give your logo a fresh look. However, although an update is recommended, it does not mean that you have to change the logo completely. At times, and if the case requires, even a simple change in the font would be enough to revitalize the logo.
Unprofessional Looking Logo
An unprofessional logo can mean having dated symbolism, overused fonts, and clip art. All of these, although these may be considered as not that bad, can greatly affect how customers perceive your business. If these elements are not changed, these may become the reason for them to stop taking your brand seriously.
It’s Been Years Since You Last Updated the Logo
Have you noticed how Starbucks’ logo has changed in the last decades? The changes that happened in Starbucks logo just show how essential it is for businesses to update their logos regularly after a specific period has passed. The purpose of this justifies two reasons. First, it is one way for the brand’s image to be further improved and give the business a new look.
Second, it is a basic fact that new design trends come each year, making it necessary to keep up with these to stay on the edge of the competition.
Your Logo has Designed Flaws
Designing the logo is a task that should be handled by professionals. Choosing to do so otherwise puts your logo at risk of having design flaws like fonts that don’t match or low resolution. The final output may have looked acceptable. However, you must remember that there are certain principles that are followed in the creation of these designs to ensure best results in the end. Not creating the design based on these principles may not show the effects immediately, but it will certainly be costly for the business.
What to do if your Logo Needs to be Updated Already
• Have a Roadmap
This is when you have to review the creative brief of your original logo and determine the aspects that you think needs to be changed. Your goals will need to be established again. If there are any things you wish to add, this is the time when they can be incorporated in line with the goals.
• Remember the Key: Emotion
When upgrading, it is likely that your initial focus is on creating a cool design, something that your audience will instantly notice and appreciate. Although successful and impactful logos always feature cool looks, there is one more design element that makes them powerful – the emotion. Create a new design that easily connects with the audience.
Integrating Designs Trends Predicted to Flourish in 2016 into your Rebranded Logo
If you are planning to update your logo, it would help not to forget integrating the new design trends expected to bloom in the next year. Some trends to look out for include the principle about dual coloring. Those logos in simple gray or white typographic are expected. Integrating dual coloring in your logo will help consumers read and remember its contents.
Then there is the trend about script and typography. The integration of this trend will help companies in reinforcing their brand message by giving their fonts a more personalized and unique script style. The hand lettering and calligraphy trend is already blooming in the fashion industry. By 2016, it is expected that its usage will spread to branding and designing logos. Choosing to apply this trend in redesigning your logo will help show and emphasize your brand’s creativity and professionalism.
Revitalizing the brand by a logo update is a vital part of any business cycle. It is a simple way for businesses to prevent their logos from getting out of date and prevent the potential impact it can bring. Still, the logo redesigning can be as critical as the initial logo design process. It may bring either approval from your audience or dissatisfaction. So for success to be guaranteed, it is a must to conduct a market research and establish a sound branding strategy first before proceeding with the project.